Connecting AI mention growth to commercial prompts
Consistent tracking revealed which GEO improvements affected the prompts closest to revenue.
Before
Ad hoc
After
32 prompts
Period
Representative 12-week program
The visibility problem
The team checked AI answers occasionally but could not distinguish real progress from random response variation.
The GEO work
- Standardized prompts and model settings
- Logged mentions and cited URLs
- Separated awareness from buyer-intent queries
Representative outcomes
Reliable monthly trend
Faster content prioritization
Proof for leadership reporting
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